The Orange Alliance is proud to be supported by an exceptional group of leaders and champions who share our belief in the power of sport to inspire, connect, and create lasting impact.
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The Orange Alliance | Businessclub TeamNL LA28
The Orange Alliance: TeamNL's Exclusive Business Network
The Orange Alliance is the exclusive business network of TeamNL and NOC*NSF. It brings together business leaders, innovators and sports enthusiasts who believe in the power of elite sport to inspire people, build meaningful connections and create lasting impact.
As TeamNL prepares for the Olympic and Paralympic Games LA28, members gain exclusive access to business events, unique TeamNL experiences and valuable networking opportunities. Connect with like-minded professionals, exchange ideas and experience the world of TeamNL from a unique perspective.
The Impact of TeamNL
Together with our partners and members, TeamNL delivers world-class performances, inspires millions and brings the Netherlands together.
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Paris 2024 Olympics: 6th in the medal table
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Paris 2024 Olympics: 🥇 15 | 🥈 7 | 🥉 12
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Paris 2024 Paralympics: 4th in the medal table
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Paris 2024 Paralympics: 🥇 27 | 🥈 17 | 🥉 12
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TeamNL inspires national pride: 75%
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TeamNL has 92% brand awareness
The Netherlands punches above its weight
In sport, innovation and social impact
"We’re excited about the journey ahead and look forward to welcoming you to The Orange Alliance."
Dear Friend of TeamNL,
As we set our sights on the Olympic and Paralympic Games LA28, we’d love for you to be part of something truly special.
The Orange Alliance is more than just a membership program. It’s a community of leaders, innovators, and sports enthusiasts who believe in the power of sport to bring people together, inspire greatness, and create meaningful impact.
Together, we’ll celebrate the journey and achievements of TeamNL athletes while building valuable connections with fellow members who share the same drive, ambition, and values.
The road to LA28 carries a unique significance. Exactly 100 years after the Amsterdam 1928 Olympic Games, TeamNL will once again step onto the world stage. It’s a moment to honor our sporting legacy while embracing the opportunities of the future.
As a member of The Orange Alliance, you’ll enjoy exclusive access to unforgettable experiences, special events, and the energy of TeamNL House in Los Angeles. More importantly, you’ll become part of a network united by a shared belief in the power of sport to connect people and create lasting memories.
We’re excited about the journey ahead and look forward to welcoming you to The Orange Alliance.
Marc van den Tweel
CEO/Secretary General NOC*NSF
Why join The Orange Alliance?
The Orange Alliance is TeamNL's exclusive business network of leading organizations supporting TeamNL at the Olympic and Paralympic Games.
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Unique leadership network
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Contribution to TeamNL
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Strengthens the Netherlands as a sports nation
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Meaningful partnership at the highest level
The Dutch Royal Family, proud supporters of TeamNL
Exclusive Member Benefits
A one-time contribution of €25,000 covering the full membership until september 1, 2028*.
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Annual event with a TeamNL champion
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Exclusive dinner at the TeamNL House LA28
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Early access to event tickets LA28
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Official TeamNL LA28 T-shirt
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Membership newsletter
*Includes accommodation and excludes travel expenses.
The Orange Alliance is supported by...
H.E. Joseph Popolo
US Ambassador to the Kingdom of the Netherlands
US Ambassador to the Kingdom of the Netherlands
H.E. Birgitta Tazelaar
Ambassador of the Kingdom of the Netherlands
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Ambassador of the Kingdom of the Netherlands
To the United States
Theo Peters
Consul General of the Kingdom of the Netherlands
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Consul General of the Kingdom of the Netherlands
In San Francisco
Reinout Oerlemans
Honorary Consul of the Kingdom of the Netherlands
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Honorary Consul of the Kingdom of the Netherlands
In Los Angeles
Marc ter Haar
Executive Director at the American Chamber of Commerce
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Executive Director at the American Chamber of Commerce
In The Netherlands
Anneke van Zanen - Nieberg
President NOC*NSF
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President NOC*NSF
Ireen Wüst
Chef de mission TeamNL LA28 Olympics
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Chef de mission TeamNL LA28 Olympics
Jetze Plat
Chef de mission TeamNL LA28 Paralympics
Chef de mission TeamNL LA28 Paralympics
Join The Orange Alliance
We look forward to welcoming you on the road to LA28.
Join The Orange Alliance